What is a coupon? Simply put, a coupon is a piece of paper that entitles the bearer to receive a discount on a purchase. Some go so far as to call it a consumer’s contract with the manufacturer, so it’s important to understand the components that comprise a coupon and how they affect our usage of them as informed consumers.
And of course our ultimate goal is to be informed consumers so that we can spend our money wisely while adhering to a manufacturer’s intended coupon use.
Components of a Coupon
:: Expiration Date — Almost all coupons currently available will have an expiration date clearly labeled on the coupon and officially expires at 11:59 p.m. on the date printed on the coupon. You may find coupons from a few decades ago that have no expiration date. If you should stumble across some of these coupons, stores should still accept them provided the product is still being manufactured.
:: Value — This conveys how much the coupon is worth, as well as how many products need to be purchased to qualify for the discount.
:: Image — The image pictured on the coupon may or may not include all of the products eligible for the coupon savings. Inexperienced cashiers (and husbands in my case, LOL) may incorrectly assume that a coupon may only be redeemed for the item shown, but it’s actually the coupon terms that dictate what products the coupon may be redeemed with.
:: Terms — The terms or “fine print” of a coupon are what dictate what a coupon may be used for and are arguably the most important component. Key criteria you want to pay attention to are:
- Limit one per purchase. — Each product in an overall transaction is considered one purchase. A coupon with this language indicates that you may use one coupon per qualifying item in a transaction. Example: You have three $0.50/1 Ortega product coupons with the per purchase wording. You may purchase three Ortega products and use three coupons.
- Limit one per transaction. — This indicates that only one like coupon may be used in a single transaction. Example: You have three $0.50/1 Ortega product coupons with the per transaction wording. You may purchase three Ortega products, but you would only be allowed to redeem one coupon. In this instance, I’d advise that you split your purchases up into multiple transactions if possible.
- Limit one per customer. — One per customer means only one redemption is allowed per person, period. Sure you may be able to circumvent this by returning on a different day, but abusing coupons in this manner may make manufacturers think twice about offering them in the future. Note that most stores will consider each member of your family a customer.
- Not valid on travel/trial size. — If a coupon does not have this language and does not have any language describing specific sizes the coupon is intended on, then you are perfectly within the terms to redeem these coupons on travel or trial sizes of the products described. This is a fantastic way to try new products!
- Do not double. — The do not double wording is the one exception to the terms dictating coupon usage. Coupons that specify “do not double” will still double automatically at most stores, provided the first number in the barcode is a 5. This is because the store is offering the discount on the doubled portion, so it’s at their discretion to allow the doubling. If the barcode starts with a 9, the coupon will not double automatically.
:: Barcode — You can actually garner a lot of information from a coupon barcode. Some information can be useful in determining how a coupon should be used. However, decoding coupons for the purpose of using them on items other than those dictated in the terms is illegal and will not be promoted here on Deal Seeking Mom.
- Number System Character –The NSC number on a manufacturer’s coupon will always be a 5 or a 9 (or possibly 99). As I mentioned previously, coupons that start with a 5 will double automatically according to a store’s double coupon policy even if the coupon states “do not double.” Coupons that start with a 9 will never double automatically. If the coupon starts with any other number, it is a store coupon and eligibly for coupon stacking as applicable. Note that you may find coupons that start with a 5 or a 9 that says “redeemable at” or have a store logo on them. This is suggestive marketing. These are still manufacturer coupons and should be redeemable anywhere.
- Manufacturer Code –This number corresponds to the manufacturer’s code will correspond to the first five digits on the UPC code of a product.
- Product Code –The product code is comprised of the family code and the value code. The first three digits are the family code and indicate the family of products the coupon is valid on. The number of zeroes in this code specifies how specific the coupon is. All zeroes would indicate all products, one or two zeroes is more specific, and no zeroes would indicate a very specific product. The last two digits indicate the value of the coupon. You can Google to find the codes and their corresponding values, but 00 and 01 are the most important to keep in mind. A value of 00 instructs the register to “beep” for manual input, and a value of 01 indicates a free item and will prompt the cashier to enter a product value.
- Check Digit — The check digit is calculated based on the other numbers in the barcode and is a safeguard that verifies that a coupon has been scanned correctly.
Fascinating stuff, isn’t it? I think so at least. Up next I’ll be sharing information about the coupon redemption process from the manufacturer’s point of view.
Homework assignment: Pull a few manufacturer’s and store coupons out of your stash and review the above components on them. Note the differences between the two types of coupons.