The following is a guest post from Courtney at The Discount Heroes.
Photo by Zeafonso
I remember when I first saw a coupon insert in the newspaper. I immediately viewed it as junk to throw out. I thought it was just extra weight to make your paper cost more. It wasn’t till I became a stay at home mom and living off one income that made too much for government assistance but not enough to pay for what we really needed that I needed to find a quick alternative.
A friend directed me to the ways of couponing via blogging sites (yes, Deal Seeking Mom was one of them). Thanks to one of the money saving blogs, I got my hands on Stephanie Nelson’s book, Greatest Secrets of the Coupon Mom. I had to give those newspaper inserts a second look.
I educated myself on the value of coupons and how to use them effectively, and suddenly those coupon inserts became a life-saver. I later started clipping Internet coupons and requesting coupons from our favorite brands. I had no idea back then that a coupon could even get you free stuff! Now I have an entire bathroom cabinet of free stuff! Some freebies have even made it into our pantry and freezer.
There’s quite a few tips I’ve learned along the way of transaction disasters and failures. There are easy things you can do to make sure you’re maximizing the value of your coupons and really saving with coupons.
1. Realize sometimes the value of a coupon doesn’t beat the store brand price. If you’re cool with eating store brand, don’t be afraid to buy them just because you have a stack of coupons to redeem. It’s about saving money on things you love – not saving money because you have a coupon in hand for something else. If it’s not cheaper with a coupon, don’t buy it (but many times, when paired with a sale, it does become cheaper).
2. Beware of the big sales. While you’ve been dreaming of that side-by-side washer and dryer in pink, just because it’s on sale doesn’t mean you should buy them (even with a coupon). Always check your budget and if the funds aren’t there, don’t pretend that they are. I admit we once opted to eat grilled cheese for a whole week to afford something we didn’t really need during a big sale. Please, don’t do that. The Discount Heroes post deals daily but do not recommend taking advantage of all of them unless they are completely free. Those deals are there to help out when it’s something you’re already looking for.
3. Beware of “free with purchase” coupons. While we do post them on our site, beware of the “free with purchase” coupons. You’re spending out of pocket for something you may already have at home or could seriously deep down just live without. Were you in need of buying that clearance item to get the other free item, or are you buying it because you have a coupon? Is the extra weight you gain from eating all of that free food you have coupons for at Arby’s, Auntie Ann’s, Jack in the Box, Jamba Juice, etc., really worth getting out for when you could just stay home and eat a little more healthy with things you already have on hand? You may want the free food because you’re “too lazy” to make it yourself. I have news for ya – fast food doesn’t energize you either. While those free with purchase coupons look really good, you have to stop and ask yourself if you really need it.
4. If it’s not something you would normally buy, don’t buy it. You might like it. This happened a lot with me and clearance items. I would get a fantastic deal on a clearance item – like soap – only to find out that the store is no longer going to carry that item. Then I end up wanting to buy it at regular price at a different store.
5. Have your coupon and know what you want. Consider that 30% off coupon for Borders for example. Have a book in mind when you walk in. Get it and get out! Don’t know what you want? Hand your credit cards to your husband and browse online for your book of choice. Most places that put out high discount coupons like that do so when there are other sales going on in the store. If you avoid walking around the store, you’ll be less tempted to buy other items and spend more money that you weren’t planning to spend.
While this is very valuable information, I didn’t spend any money at all to learn this – aside from learning from falling into temptation by these very things.
I recently teamed up with another awesome mom, Alicia, who co-writes for our site: The Discount Heroes. If it weren’t for someone introducing Alicia and me to the world of couponing and all the resources out there, we would be in real financial trouble.
Alicia and I want to pass all of this information to you. Helping others improve their financial situation is our passion and so we created the site as a source to host this information. We’ve been there and we know what it’s like trying to live on less than you make – and even to lose a job. We even recently started teaching local classes for free to extend a face to face opportunity to learn more and have questions answered.
If you are interested in learning more about coupons, there is a huge supply of information out there and people willing to help you. Some people charge for this information, but The Discount Heroes do not. It is not only free to view the deals we post online, but it is also free to take one of our local coupon classes. We want to meet you where you are – no matter what your financial situation looks like. We are dedicated to helping you save and make it through this rough economy and beyond. We are not financial experts by any means, but we have learned a ton about it from personal experience and hearing other people’s stories.
To learn more about couponing and ways to save or to attend a free class in the Tulsa, OK area, visit www.thediscountheroes.com today!



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