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Have you noticed a change at your local Walmart? Walmart is currently in the process of redesigning the packaging for their store brand Great Value products.

The new packaging is still rolling out in stores, so you might see some old packaging mixed in with the new. While the older version features the Great Value logo in bold blue lettering, you’ll notice that the new packaging places more emphasis on the product contained within the package, with colorful, high quality photos that gives the product more of a national brand feel to it.

As I’m sure most of you are already aware, purchasing store brand alternative products can net you a significant savings over the comparable national brand. But there may be those of you who have been a little hesitant to take the leap. Perhaps you’ve felt a little self-conscious about placing those generic items in your cart… And while it’s certainly nothing to be ashamed of, image is a big deal for some people, so this new packaging that has more of a national product vibe may be just the little extra push needed to give the Great Value product line a try.

Items that you may find in store right now include canned vegetables, cookies, dry pasta, dry potatoes and stuffing, jams & jellies, and marshmallows. We particularly like stocking up on the marshmallows this time of year for impromptu marshmallow roasts.

One thing I should note is that with the updated Great Value packaging, you’ll still be receiving the same high quality product you’ve been purchasing at the same low price you’ve come to expect. Great Value pricing has not changed because of the new look.

Have you spotted the new Great Value packaging at your local store yet?

As a participant in the Walmart Moms Program, I’ve received compensation for my time and efforts in creating this post. All thoughts and opinions are my own.