There's a new $2/1 chocolate chip coupon in the November Whole Foods coupon booklets that should allow you to get a great deal on their 365 Chocolate Chips.
365 Chocolate Chips (12oz. bag), $2.29 - $2.69
$2/1 365 Chocolate Chip coupon (Whole Deal November Booklet available free in stores)
As low as $0.29 ea. after coupon!
(Thanks, My Frugal Adventure!)