If you have a Kroger or Kroger-affiliate card bonus card, you'll get a $5 off ecoupon loaded directly to your card when you enter a recipe in the 45th Pillsbury Bake-Off Contest!
Be sure to use the email address associated with your bonus card when you enter, and watch for a link in your confirmation email to load the coupon to your card.
Limit 1 coupon per household. Expires 5/15/11.
(Thanks, Money Saving Mom!)