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Walmart Coupon Policy and Ad Match Clarification

Posted By Tara Kuczykowski On April 1, 2011 @ 3:39 pm In grocery grab | 95 Comments


As many of you know, there was quite a bit of confusion surrounding the newly released Walmart coupon policy at the beginning of March. Walmart has now provided additional clarification to the policy, as well as a clear ad match policy.

Walmart will accept the following coupons:

  • manufacturer's coupons
  • Internet printable coupons
  • competitor's coupons that have a specific price listed
  • soft drink container caps
  • Catalina coupons clearly labeled as "manufacturer's coupon"

Walmart does not accept the following coupons:

  • Internet printable coupons for a free product
  • competitor's coupons for dollars, cents or percentage off, B1G1 free, and double or triple value
  • Catalina coupons for dollars, cents or percentage off entire purchase

Please see the revised Walmart coupon policy for additional clarification regarding each type of coupon, as well as overall guidelines and limitations.


Walmart has also provided clarification on the Walmart ad match policy and created a nice printable version for easy reference.

Walmart will match the following types of ads:

  • buy one, get one free ads with a specified price
  • ads that feature a specific item at a specific price
  • preferred shopping card advertised prices for specific items
  • fresh produce and meat prices

Walmart does not match the following types of ads:

  • items that require a separate purchase to get the ad price
  • items without a specified price to get a free product
  • items that require a purchase to receive a gift card
  • buy one, get one free ads without a specified price
  • going out of business or closeout prices
  • percentage off sales
  • private label price promotions

Please see the Walmart ad match policy for additional clarification regarding each type of sale, as well as overall guidelines and limitations.

According to my sources, this information has been better communicated to the stores. That's not to say that you won't still encounter issues, but Walmart is committed to getting all stores on the same page. I'd still encourage you to print copies of both policies in the meantime, and please contact Walmart corporate relations by email or at 1-800-WALMART (1-800-925-6278) with any issues to get them resolved ASAP.

I am a participant in the Walmart Moms program -- participation is voluntary. Walmart has provided me with compensation for the time and effort spent creating this post, but all opinions are always my own!


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