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Walmart Coupon Policy and Ad Match Clarification

by Tara Kuczykowski on April 1, 2011 · 95 comments

As many of you know, there was quite a bit of confusion surrounding the newly released Walmart coupon policy at the beginning of March. Walmart has now provided additional clarification to the policy, as well as a clear ad match policy.

Walmart will accept the following coupons:

  • manufacturer's coupons
  • Internet printable coupons
  • competitor's coupons that have a specific price listed
  • soft drink container caps
  • Catalina coupons clearly labeled as "manufacturer's coupon"

Walmart does not accept the following coupons:

  • Internet printable coupons for a free product
  • competitor's coupons for dollars, cents or percentage off, B1G1 free, and double or triple value
  • Catalina coupons for dollars, cents or percentage off entire purchase

Please see the revised Walmart coupon policy for additional clarification regarding each type of coupon, as well as overall guidelines and limitations.

Walmart has also provided clarification on the Walmart ad match policy and created a nice printable version for easy reference.

Walmart will match the following types of ads:

  • buy one, get one free ads with a specified price
  • ads that feature a specific item at a specific price
  • preferred shopping card advertised prices for specific items
  • fresh produce and meat prices

Walmart does not match the following types of ads:

  • items that require a separate purchase to get the ad price
  • items without a specified price to get a free product
  • items that require a purchase to receive a gift card
  • buy one, get one free ads without a specified price
  • going out of business or closeout prices
  • percentage off sales
  • private label price promotions

Please see the Walmart ad match policy for additional clarification regarding each type of sale, as well as overall guidelines and limitations.

According to my sources, this information has been better communicated to the stores. That's not to say that you won't still encounter issues, but Walmart is committed to getting all stores on the same page. I'd still encourage you to print copies of both policies in the meantime, and please contact Walmart corporate relations by email or at 1-800-WALMART (1-800-925-6278) with any issues to get them resolved ASAP.

I am a participant in the Walmart Moms program -- participation is voluntary. Walmart has provided me with compensation for the time and effort spent creating this post, but all opinions are always my own!

{ 95 comments… read them below or add one }

1 Sherry May 15, 2013 at 10:56 pm

My local wal-mart also has some csm's and managers therefore cashiers that say an ad match and a competitors coupon is the same, this it very frustrating and I havve limited the number of times I shop there cause it is to upsetting!


2 Louise October 29, 2013 at 5:26 pm

That's how they are viewed. You either price match the competitor's flyer, or use the competitor's coupon. The coupon is treated as a price match and is entered as a price match rather than as a coupon (so the cashier will check the price of the product, then using the price matching code, enter the price of the product as Walmart's price less the coupon value).


3 Joni Rucker June 27, 2013 at 7:09 pm

Hello, I was recently in Wal-mart 1160 in Aurora, IN. I asked to ad match Kroger house brand dozen eggs for 99 cents. I was informed Wal-mart
does not match house brands anymore. I worked at store 1370 for 18 years and we always ad matched house brand. I guess Jeff Tipton knew how to treat the customer right. Thank-you for your time. Joni Rucker


4 Sharon August 21, 2013 at 5:31 pm

Walmart will not ad match anything outside our county! We are a small rural county without any of the major stores, like Target, Walgreens, Kmart, and large grocery stores found in counties 20, 30, or 40 miles away. That leaves poor people to pay higher prices than large cities and that is discrimination!! We use to get to ad match within 50 miles, but not anymore. Now we have to do without. I have to buy a gallon of milk at a gas station for $3.49 so I don't have to pay over $4 at walmart!!! THE RICH GET RICHER!!!!


5 Earl Robertson November 17, 2013 at 8:44 pm

I worked for Walmart for twelve years as a salaried manager.When I left the company the policy on meat and produce was the same as it is now.We moved back to Monroe NC and kept shopping with Walmart.For two years they matched the lb for lb meat prices every time we shopped.Now they say they don't match them because its not their brand ie:Harris Teeter,Bilo,Food Lion,Compare Food etc,etc.. As a former meat cutter(16 years) prior to going into management with Walmart,almost all the companies use the same supplier,the only difference is each retailer uses their own label on the package.Does anybody else have this problem or know what the rule actually is?I was told by a shift manager it was because Walmart meat is their own brand,a csm told me it was because they lost to much money.I printed the policy but they don't care,also several cashiers told me I needed the ad.I got so frustrated on one trip I left the whole order at the register and went to another store.


6 Barbara November 23, 2013 at 11:23 pm

Dear Sir, I had the same problem when they opened the new store in Oxford. I would take in my flyer to ad match and I was told they wouldn't ad match the items and did so for about three weeks. I called the main head quarters and asked to have someone define their ad match policy and said that the store was refusing to ad match products in the sales flyer. I received a call from the store manager within 2 days of placing the call that weekend. She asked me what had been happening. Since speaking with her they have improved their ad matching policy. Their store does ad match deli meats and cheeses pound for pound, ounce for ounce and fruit for fruit etc. gala apples, oranges, grapes, tomatoes, potatoes and meats according to sale flyer and offers their wal mart brand for the store flyers own brand name on eggs and other products like sugar, flour, canned goods. etc.. If you are experiencing problems contact the Wal Mart main headquarters and they will have someone return your call.The store manager left me her name and phone number should I experience any future problems. Next time you have a problem ask for the store manager to help you, not a csm.. Good luck to you.


7 Barbara November 23, 2013 at 11:34 pm

1-800-WALMART (1-800-925-6278)


8 Nguyen December 12, 2013 at 11:16 pm

I'm really upset right now. I just went to walmart to buy some beef backrip, I bring the ad with me, the ad show exactly the same product, the same name with Walmart brand, but they don't let me to match price because of 6$ different, it is too much for them to match.


9 brandy January 8, 2014 at 11:45 am

I went to walmart this past saturday with my ads to get the BOGO's when they went to ring it up they told me i could only do 2 BOGO's per item. I told them i have read the rules and no where does it say that so they had to put a bunch of stuff back. I went home and emailed corporate, i got a call from my walmart on tuesday they asked me what was going on I told them what had happened and the manager told me that the rule is 2 bogos and there is a paper by the register, well thats a little to late to figure that out. I went to walmart the same day I talked to the manager and I seen the paper and couldnt see where it said only 2 per item it must have been in the itty bitty print that i couldnt read.. They really need to let you know the rules when you walk into the store not after you wasted a lot of time


10 Brenda April 27, 2014 at 9:35 am

I went to walmart yesterday and they informed me they do not match ad for store loyalty card so I just left my stuff there about tired of walmart and their false advertising they do not match all ads


11 Jen August 22, 2014 at 11:38 am

That happen to me the other day when there policy clearly states they do.


12 Jen August 22, 2014 at 11:40 am

I go there last night ad match pens from rite aid them n they tell me I can't use coupons I say since when I do it all the time? They had no answer and gave me my coupons back so I said well I can just get a rain check for Rite Aid I don't got time for these games.


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