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Target: Exclusive Home Mailers

by Beth @ In Good Cents on September 14, 2010 · 44 comments

Since recently including many of the Target Home Mailers in the weekly Target deals, I've been getting e-mails and questions about where to get these coveted mailers.  Well, I have some bad news.  Target Corporate sends the home mailers to randomly selected zip codes within a certain mile radius of of their stores.  That means their is no sure way to make the list.  However, I do know that, like with many things, if you don't use them, you'll lose them.

While many theories fly around often, from making a purchase in the photo center or creating a gift registry to getting a Target Red Card, none of them are a 100% sure way to get on the exclusive list.  However,  I did a little digging and a source of mine at Target Corporate recently hinted that almost everyone, if not everyone, who makes a purchase online gets added to the mailing list.

While I don't get the mailers, my local Target does sometimes have older home mailers or coupon booklets available in-store.  Sometimes I find them at the pharmacy, while other times they'll be near the bakery, deli, cash register, or customer service, so keep your eyes open while shopping.  Until then, you'll just have to cross your fingers that you  make the list.

If you've made a purchase online, do you get the coveted home mailers?  We'd love to know, since many of us long to be on the list too!

Don't forget to check out this week's Target Deals and the Ongoing Target Deals for more opportunities to save.

Beth from In Good Cents is the Deal Seeking Mom Store Expert for Target. At In Good Cents, she teaches her readers the skills they need to dramatically cut their own grocery budgets.

{ 44 comments… read them below or add one }

1 Shely September 14, 2010 at 6:38 pm

I have ordered several things from and have never gotten these. :(


2 cpaware September 14, 2010 at 6:50 pm

same here...recently ordered back to school clothes and shoes!


3 Hollie Pilkington September 14, 2010 at 6:38 pm

I have been getting Target's mailers for months now. Not sure how I made it on the list. Trying to think back on if I have ordered online and I don't think I have. Thats not fair that everyone can't get them.


4 Kathy September 14, 2010 at 6:42 pm

I do get the mailer and have made purchases online. I have not made a purchase in the photo center, created a gift registry or gotten a Target Red Card so you may be on to something!


5 Kimberly September 14, 2010 at 6:49 pm

I've ordered online but don't get the mailers... although at my old house I got the mailers they just weren't addressed to me.. I guess the person that lived there before me somehow made it on the secret list... :)


6 elizabeth September 14, 2010 at 6:52 pm

Had a gift registry and have bought online but don't get the home mailers...Our target 3 mi away is a regular target not Super.


7 Lily September 14, 2010 at 6:55 pm

We had a baby registry with Target and we get booklets every few months...I have also bought things on line from them. Not sure how I ended up on the list, but used a bunch of coupons today with my manufacturers coupons and cut my bill in half (saving over 16 bucks!)


8 Nicole September 14, 2010 at 7:00 pm

I've bought lots of things on and have never received a home mailer :(


9 Coupons and Freebies Mom September 14, 2010 at 7:05 pm

I make online purchases at Target almost every month and have never received a mailer.


10 Jen September 14, 2010 at 7:05 pm

I've ordered a few things from and did start receiving these coupon books in the mail. But they also opened a brand new Target not too far from our brand new house at the time we moved in several years ago... and it was about then that we started receiving the coupons and made purchases. So who knows?


11 Jodi September 14, 2010 at 7:10 pm

I have been receiving the coupon mailers over the last 3-4 months. I just received my fourth one. I have never ordered from Target online, do not have a red card, and have not made a registery since 1997. I did make photo cards there last December, but I made them, did not place an order.
I wondered if it is because I'm such a frequent customer using the same credit card!

The coupons very from being all of the Up and Up products, to any other brands.


12 Lynne September 14, 2010 at 7:26 pm

I too was discouraged by not receiving mailings once my little one got past the baby stage I stopped receiving them (we had done a Baby Registry at Target). So I sent a very nice email to Target about it, saying that I really did spend a good deal of money at their store and that the Target coupons were a great incentive to shop at SuperTarget versus other grocery stores. Well I never received an official response but I've gotten every mailer since then and have been "on the list"! So I'm happy and not complaining at all! Try an email to Target with your address :) Can't hurt!


13 Heather September 14, 2010 at 7:40 pm

Where do you email target? Is there a standard email address??


14 Val September 14, 2010 at 8:07 pm

I have bought furniture from twice (spending over $100 each time) and I DO get the mailers! (I do not have a target red card, I do not use the photo center at target and I have never had a Target gift registry).


15 stacy September 14, 2010 at 8:51 pm

I got one today-I ordered online at Christmas last year so maybe that counted. I also have reported trouble using coupons at Target and perhaps that is why I get them. I also have a Target red card but haven't used it in years. Other than that I do have some extended warranty things through Target.


16 robyn September 14, 2010 at 9:12 pm

I get them 1-2x a month...not always the best coupons, but the ones i got this week ARE AWESOME! i've never bought anything online nor have i made a photo purchase, but i did sign up online for their weekly ads and included my address on that...i shop at target a TON too..usually with my debit card...maybe they track that way!


17 jess September 14, 2010 at 9:24 pm

i do get the home mailers and i wasn't sure how i got them! i started getting them after my son was born and i had registered there but i have also done online purchases so....


18 Jessica Urgelles September 14, 2010 at 10:02 pm

We have used both registries, have a credit card, and ordered online still no mail mailers


19 Mary September 14, 2010 at 10:15 pm

I am hit or miss with the mailings. Sometimes I get some, sometimes. I don't. Have bight online, no registries or Red card.


20 Michelle September 14, 2010 at 10:30 pm

I have ordered online and never gotten a home mailer. My mom lives two houses down from me and gets ALL the mailers, she has also made an online purchase. Go Figure


21 Kim T September 14, 2010 at 10:44 pm

I have never done any of those things and i have only received one mailer along time ago. I called to see why I didn't get anymore and they told me you have to have a redcard to get them. My friend has one i told them and she never gets them. They didn't know what to say to that.


22 Heather H. September 14, 2010 at 11:07 pm

Ya, its frustrating. I have been ordering online from Target for years now and regularly. But I have never received one of these books.

I DID however get a bunch of coupons when I signed up for my Baby Registry with them, so that is one way to get some. But it was just for baby coupons for personal care items, breast pumps, nursing tank, baby clothes, diapers and stuff like that, and they were a few dollars off each thing.


23 Shelley September 14, 2010 at 11:07 pm

I get the mailers. I have ordered online at Target and I also have a Target credit card.


24 Katie September 14, 2010 at 11:09 pm

I sent an email to requesting the coupon mailers and this is their response:

Thanks for asking about receiving coupons from Target.
At Target, we use a variety of methods for determining mailing lists. Here are a couple of easy things you can do to receive special offers from Target:
- Visit and sign up for exclusive e-mail offers and news
- Apply for a REDCARD to receive special bill inserts or direct mail
We appreciate hearing about ways you're looking to save even more at Target.

Target Guest Relations


25 Julia September 14, 2010 at 11:12 pm

I've ordered from Target online before however I've only gotten a few mailers....I did not get the most recent baby who knows if I'm really on the list or not!


26 Chris September 14, 2010 at 11:16 pm

I started receiving them when a new Target opened in my neighborhood. I've never ordered online. I may have used the photo center - can't remember, but it would have been a long time ago. Never done a gift registry.


27 Brigitte September 14, 2010 at 11:25 pm

I do not get them either. I have ordered online before, have created a baby registry back in 2007 and just got a baby coupon book once this year. Of course I get it now that our son is 3 and I don't need it, lol. Thankfully have a new niece and nephew. We have the Target Visa card and the debit card also.


28 rebeccazw September 14, 2010 at 11:41 pm

I had my baby registry (for twins!) @ Target, bought cribs, car seats, clothing, etc. online, shop in the store weekly, have a Red Card and use it constantly---but I have never received a mailer.


29 Beth September 15, 2010 at 1:02 am

I don't think I've ever done anything to receive the mailers however target is only about a mile from my house so that might be why.. At the beginning of each school year I receive a student edition which has some great coupons, I'm not exactly sure how they know I'm a student though...


30 Maura September 15, 2010 at 5:57 am

I've ordered online, and sometimes I get the coupons and sometimes I don't. I still think its random either way.


31 Kristi at Spend Less and Save More September 15, 2010 at 8:25 am

I have a Target Red Card & get a ton of the mailers. Beginning in Oct, those with a Target Red Card will save 5% on almost all purchases. The Red Debit Card works just like your regular debt card would (no interest or annual payments) so it is really worth it.


32 Dianne September 15, 2010 at 8:48 am

I think they go in cycles by neighborhoods. We have received some coupon mailers and our whole neighborhood received them. But we did not receive these recent ones.


33 Amy September 15, 2010 at 10:31 am

I have no idea how I get them, but I currently have 3! One is a baby one, one is for Up and Up items and one is random booklet of coupons (bounty, bounce, carefree, etc). I have registered w/them for 1 wedding, 2 babies and have bought stuff online. I use my coupons always, so I wonder if that has something to do w/it as well.


34 Keri September 15, 2010 at 10:44 am

I'm pretty sure the mailers are random. I have done everything on the list except get a RedCard and I live about 5 miles from a Super Target and a regular Target. My MIL, who has done none of those things and lives about 45 miles from any Target, gets them regularly.


35 Holly September 15, 2010 at 10:56 am

I started receiving the mailers a month or so ago and I have never ordered from They are remodeling the Target near me though. Not sure if that has anything to do with it.


36 Laura September 15, 2010 at 1:57 pm

I live very close to a Target store and I have ordered things online....for weddings, usually. I get the coupons and LOVE them....and I am always sure to use them. I do not use my Target card, even though I have almost seems like they know me...out of a booklet of coupons, there might be two I won't use.


37 Veronica September 15, 2010 at 3:18 pm

I receive coupon booklets regularly -- for years. I don't believe I've ever ordered anything online thru them. I do not have a Super Target anywhere near me. I did, however, years ago, sign up for the RedCard & Target VISA (which I do not use). My oldest is in college and youngest 5th grade, so I've been out of the baby department for a long time.


38 Lucy S. September 15, 2010 at 5:08 pm

I have ordered online and have not received any coupons in my snail mail.

BTW, something I realized after I already bought something online at Target - if you have AAA membership, and order thru their AAA site to then go to, you get 10% off your Target order.
I had ordered 2 printer cartridges for about $80, and if I had used my AAA link, I would have saved $8 right then. oh time.


39 Tracy September 15, 2010 at 5:25 pm

I love these coupon booklets and I've been getting them for over a year now. I don't have a red card, never done a registry there, or used the photo lab. I have bought stuff online (even though they're less than a mile away, sometimes it's a better deal on an item with free shipping and a Big Crumbs rebate). Sometimes I get baby ones which we're outgrowing. Sometimes I get the Up & Up ones and my favorite is the general one with lots of various items. I have noticed though that some of the same coupons are online on their website, so even if you don't get the coupon booklets, you can still access some great coupons online.


40 Molly September 15, 2010 at 5:46 pm

I get the coupon does my mom. (We do not have a target red card, do not use the photo center at target and have never had a Target gift registry). We did sign up for e-mail alerts during our online purchases so maybe that's it. ??


41 Chris M. September 16, 2010 at 11:10 am

I think it's also important to point out that the same mailers are not always sent out to everyone on the list. For example, I get the mailers at my house in Indiana, my friend who lives in the same town as me also gets the mailers, and my mom over in Ohio gets the mailers. Well, recently both my friend and my mom gave me their copies of the most recent mailer and I noticed that while my mom's mailer matched mine, my friend's mailer had several different coupons in it, even though the cover looked the same and we live in the same small town. So who knows? I do have a Redcard, and I've created both wedding and baby registries at Target. I've also ordered online, but that was well over a year ago.


42 Jane September 17, 2010 at 10:03 am

I don't remember ever making a purchase on-line -- but I get most of the coupon mailers.

I know I have created a baby registry before (lots of deals and specials when you do this) and I get special baby mailers with coupons.

I think I have also created a wishlist, maybe for one of the boys birthdays?

I'm in Columbus, OH and try to use 'em so I don't lose 'em!


43 Elise February 24, 2011 at 3:11 pm

I used to get them but don't anymore. And I have recently made several purchases at Still haven't gotten another mailer.


44 Alisha January 2, 2013 at 12:27 am

I have ordered online only once or twice... I have had 2 baby registries and I have a Target Visa and a Target Debit Card. I fill all my children's prescriptions and mine at Target, and finally, I am getting the Pharmacy mailers, which I dont care much for, but thats it


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