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Rite Aid: Official Corporate Coupon Policy

by Tara Kuczykowski on October 29, 2009 · 81 comments

Rite Aid: Official Corporate Coupon Policy
You asked for it, and Rite Aid listened. Just check out the new and improved Rite Aid Corporate Coupon Policy that one of their representatives emailed me!

I think you'll be happy to see that they have addressed many of the specific items that customers have issues with regularly, including:

  • Internet printable acceptance
  • Coupon usage on BOGO sales
  • Adjusting coupons w/ face value that exceeds item price

This is a must-print document that you'll want to stash in your coupon binder or with your coupons.

I hope you'll all take a moment to thank Rite Aid for putting together such a thorough coupon policy either in the comments here (I'll make sure to send my contact this link) or by sending them a message through their website! And let's hope that more companies follow their excellent example.

{ 81 comments… read them below or add one }

1 Janet June 7, 2010 at 5:18 pm

My local store in the Allentown PA area is telling me that their district manager said that as of yesterday they are too scan the $5 off $20/$25 at the end of the order. Too many people are getting stuff for close to free with all their coupons. Has their been a corporate policy change? Why isn't it posted?


2 Rachel June 8, 2010 at 2:44 pm

Janet, Just spoke to my customer service RA rep and she wants to know what store exactly it is in Allentown.

The District Manager responded to my email, stating that this is clearly a miscommunication on the store's part as they just had a meeting two weeks ago to go over proper coupon usage and it was clearly stated that Total Purchase Coupons are scanned first. He has requested to know which Rite Aid in Allentown, PA this pertains to so he can review the Coupon Policy once again with Management and Staff. There are at least (5) Rite Aids in the city of Allentown, PA. Please reply with the Store# or Street Address.

Customer Support

Janet, If you let me know I will forward this onto her.


3 Rachel June 7, 2010 at 7:00 pm

I had a problem in Pgh with the manager not letting me use the $5/20 coupon before all my other coupons. I called customer service several times and was told that I was correct and that the manager was wrong. I went right back in the store and he was on the phone with the customer service rep that I had just spoke to. SHe told him that I was allowed to use my $5 coupon FIRST. He was very rude to me and then after arguing with me some more finally took my coupon, took $5 from the drawer and gave it to me. He told me that he didn't agree with customer service and would only let me use it just this one time. The district manager called me to appologize. I will show you my emails to and from customer service showing the coupon policy that she emailed to me. WHen I returned to a different RA a few days later, I had no problems and when I mentioned my bad experience the cashier (also a manager) told me that they had all undergone a coupon policy training a few days before and that I could use my coupon the way that I wanted. I guess the other manager got in trouble and ALL employees had to be trained on the policy so they all were on the same page. PLease see additional comments below from emails with customer service.


4 Rachel June 7, 2010 at 7:15 pm

Thank you so much for sending me the coupon policy. I would like clarification on the Total Coupon Purchase Policy. It says that "any manufactures coupons that may be presented with a total purchase coupon will be deducted after the purchase total has been determined." Does that mean I can use my $5/$20 or $5/$25 coupon BEFORE my manufacture coupons? If you use the manufactures coupons first then that normally takes me below the threshold amount of $20 or $25 and I am unable to use my coupon and therefore watched all of the video value commercials online for absolutely no reason. Customer service reps (3 times) told me that you use the $5/$20 coupon FIRST and then any other coupons you may have. Both stores near me refuse to do it that way. I have to drive out of the way to go to another Rite Aid that will except them in that order. If I can have clarification in writing maybe that will save me from having to call customer service and then customer service calling the store manager and then me going back in the store to have my $5 coupon redeemed after the sale. And if I'm wrong then I can stop watching the video's online just to get the coupon that I can't use. Thank you!!


and her response:

According to the Coupon Acceptance Policy, the Total Purchase Coupons are scanned 'first' followed by any other coupon the customer may have. The policy I sent to you, is the same policy that was posted in May 2009. Therefore, all managers and personnel should be fully aware of the coupon policy we have had.

Customer Support


5 Janet June 9, 2010 at 8:22 pm

If you need the Rite Aid that I had a problem at it was store #11054 at 361 S. Cedar Crest Blvd. Usually the regular day crew and Sunday crew have not been a problem a far as coupon go. I work at staying 'legal'.

There are many very nice employees that work at the various Rite Aids...and yes I visit several from here to NJ and encourage others to use Rite Aid!


6 Rachel June 10, 2010 at 7:57 am

I did send that on to her. She is very helpful with dealing with rude managers who don't even know their own policy. I haven't had a problem at either store by me, since initially emailing her. HAHA, I think the employees hate me now, but making shopping so excruciating and embarassing you in front of all of the customers in line behind you while picking apart all of your "legal" coupons and arguing with you just isn't right either.


7 Marion June 15, 2010 at 12:13 am

Is this coupon policy somewhere on their site? I can't find it. I don't want them to think I printed this up all on my own when I take it in if I need to show it to them. They wouldn't let me stack one of their in ad coups w/ the manufac. coup because the in ad coup said manufac. on it. I didn't have this page with me to show them, but how would they know the authenticity of this printed page?
Please advise. Thanks!


8 Rachel June 15, 2010 at 7:45 am

If you have problems when you show them the coupon policy, tell them you would be happy to wait while they call corporate. Or you can call customer service yourself at 1-800-rite-aid and they will clear it right up for you. I have found that works the best. Take your cell phone with you in the store.


9 Emma June 15, 2010 at 5:11 pm

Is there any specific anywhere about accepting coupons that wont scan? I encountered my first RA problem this morning when a manager wouldn't accept my Huggies coupon (from because my printer was misaligned when it printed and the barcode was wobbly (so it didn't scan). She said it was "corporate policy" not to push coupons that don't scan, even though every other time (probably 5 separate occasions in the last 2 months) I have had this problem they have pushed them through.


10 Kristen June 19, 2010 at 5:53 pm

Hello - I just went to RA to purchase Veet. The purchase price was $6.49 and I had an in-ad coupon for $1.00, a $3.00 manufactuer coupon, and a $3.00 RAVV (Rite Aid Video Value) which would make the product free after all the coupons. The manager said that I couldn't use the in-ad coupon and the RAVV coupon together. Have you heard whether or not that is correct? I figured the RAVV is different then the in-ad coupn since I have to watch a video to earn the coupon. I read through the policies and I'm still not sure. Thanks!


11 Zia June 28, 2010 at 8:25 pm

I had a problem with my Rite Aid. They wouldn't accept $16.50 worth of coupons that should have all been accepted according to the policy. It totally messed up my shopping trip and budget.. :(
I came here and found Rite Aid's corporate coupon policy, and printed it out. I highlighted the sections that showed they should have accepted my specific coupons, and brought it back in, and showed it to the manager. (He was the one that had rung me up and said they couldn't accept those coupons)
He was nice and said that in the future they'd go by that policy.. Unfortunately he couldn't correct the error, and I'm out $16.50 more than I should be.
One of the things they'd had a problem with was the $5 of $20 Video Value coupon. They had told me that it had to be $20 AFTER all other coupons were deducted.
They'd also incorrectly told me that Rite Aid coupons that were printed at home were considered internet coupons. (According to corp. policy, hey aren't)
They also did not want to let me use an identical manufacturer's coupon on an additional identical item. Interpreting one coupon per purchase to mean per transaction not per item purchased that the coupon was for.
Very Frustrating, and financially painful.
I now have the corporate policy in my coupon binder, so they can't pull this again.


12 Teresa July 8, 2010 at 4:34 pm

Can anyone confirm that this is really Rite Aid's corporate policy? The managers at my Rite Aids don't know anything about it, and I can't seem to get corporate or the district manager to send me their corporate policy. I did a search for "coupons" at Rite, and I found no corporate policy there.


13 Tara Kuczykowski July 8, 2010 at 4:43 pm

Teresa, I received this policy directly from Rite Aid, and as far as I know, it has not changed since they sent it to me.


14 Amanda July 18, 2010 at 9:34 pm

Today well I was at check out at Rite Store In FOrd City ,PA I purchased the Garnier nutritioniste that had a in ad coupon for $5.00 off also i had a Video value coupon and a manufactor coupon that i cut out of the sunday paper anyways when i handed her the coupons she told me i couldnt use all three of them I had to choose between the 2.00 off video value or the 5.00 off in ad coupons considering there both Rite coupons...Could you please let me know if I was wrong about using all three or was she....Also If i contact the would they send me a policy so i have it instead of printing one off? Thank you Amanda B


15 Janet July 19, 2010 at 6:19 am

I had the same type of problem last week with the Coppertone. I called Customer Support and had WONDERFUL clarification from Kathleen. All 3 ARE acceptable. She called the store and spoke to the sales associate on my behalf clarifying coporate's policy. That way I was able to go back and purchase the items without a hassle. Now I have the toll free number in my phone and a mental note of when customer support is not in(just Sundays) so that I can avoid these hassles. Down note... the cashier was upset(tears) that the matter was going to be referred to corporate...Rite Aid is working on an updated policy...obviously the sooner the better. I was made to feel soooo bad that I was almost 'afraid' to go back to Rite Aid ever again! I don't think that corporate realizes how many are "suffering in silence" and just staying away! 1-800-RITEAID to the resucue!


16 Kristin July 19, 2010 at 1:03 pm

I had a terrible experience at our Rite Aid yesterday. I had a whole deal going and ended up walking out with nothing. Here is an example of the problem I had:
Buying- (1)Zegrid 14 count
used - (1) video value coupon
-(1) in-ad coupon
- (1) manufacturer's coupon
They would not let me use the video value coupon OR the in-ad coupon because the BOTH say "manufacturer's coupon" on them. I called corporate today and they said that when it says "manufacturer coupon" on the video value and rite aid coupon, that means it is an actual Rite Aid Manufacterer's coupon, NOT a Zegrid manufacturer's coupon. Sooooo confusing! They are supposedly calling the store for me, but I am really frustrated with Rite Aid right now. Their policy is STILL not clear enough for the store OR consumer to get right!


17 M. Couzens July 28, 2010 at 2:07 pm

First, thank you for posting the coupon policy, I wish they made it accessable on their website. Second, I am trying to understand how the +Up rewards will factor into the coupon policy. I recieved multiple +Up Rewards at the bottom of my receipt during my last shopping trip to Rite Aid. In fine print it states "Good thru 8/07/10 on 1 purchase only of at least $1 of eligible product excluding sales tax...." Each Reward I recieved says the same thing with only the dollar amount of the eligible product varying. So could I use 1 manufacturer coupon, 1 Rite Aid coupon & 1 +Up Reward for a single item? And can I use multiple +Up Rewards within the same transaction?


18 Gina July 28, 2010 at 7:36 pm

My understanding is that +UP rewards are treated like gift cards. They don't apply to a particular item, but to your total after all coupons are deducted.


19 Ro July 28, 2010 at 9:39 pm

I had a horrible experience today when I tried to use the +Up rewards and the video value in addition to another coupon. I ended up spending more money and arguing with the cashier, so next time I'll definately bring the printed coupon policy because it's not really worth the headache.


20 Ashley July 28, 2010 at 10:50 pm

I don't know if anyone has posted this or not but starting august 1st rite aid will be putting limits on the up rewards much like they do the rebates. Good info for those who roll their rewards over to the next purchase.


21 Lacey July 29, 2010 at 10:40 am

I had a bad exp. at Rite Aid in Oxford, AL yesterday. The manager told me I couldn't use two "like" internet printables. She actually threatened me with jail for using fraudulent coupons. I explained to her that manufactuers, allow you to print two coupons per computer, so they are not fraud. If that is RA's policy, not to accept them... that is one thing, but to threaten jail time.... I think I will let corp know about this one...


22 Rachel Marie July 31, 2010 at 9:21 pm

I am pretty new to this Rite Aid rebate/coupon business, so I have a scenario that I want to try, but don't know if it will work? I want to purchase 4 packs of huggies jumbo pack diapers. I have several manufacturer coupons..(2) $4.00 off purchase of 2 packs, (2) $3.50 off purchase of 2 packs, (3) $1.00 off a pack, (2) $2.50 off a pack. My question is this: I read in the coupon policy that RA only accepts one manufacturer coupon per transaction... does it mean one PERIOD, or just one of the same kind? Thanks!!!


23 Gina July 31, 2010 at 11:11 pm

One manufacturer coupon per item. So, your best bet would be to use the two $2.50/1 and one of the $4/2 coupons if you're buying 4 packs. Rite Aid coupons (from watching the videos or from the weekly flyer) sometimes say "manufacturer" on them but RA is still supposed to take them in addition to the actual manufacturer coupons. There was a really good writeup on one of the blogs about how to tell the difference. I'll see if I can find it. Also, don't forget to use a $5/25 coupon with that transaction, and submit it for the $2 rebate.


24 Gina July 31, 2010 at 11:18 pm
25 frustrated April 27, 2011 at 9:45 pm

and this is why rite aid is trading at less than a dollar a share, and cvs and walgreens are at 25.00 a share. you will be happy when they finally have to close their doors.


26 rachel April 29, 2011 at 3:04 pm

Dear Frustrated,
If Rite Aid went out of business because of coupons, then they should have looked ahead and changed their coupon policy and stopped the Wellness card and Video Values shtick they got going on. We are not doing anything wrong and store employees need to realize it. Corporate creates the policies, programs and rules. Store managers and employees need to learn to follow corporate policy and it is pathetic when a customer has to tell the manager what the policies are.


27 Jackie May 2, 2011 at 9:41 am

Does anyone know if Rite Aid will double the manufacturers coupons like most big grocery chain stores like Meijer's or Kroger does (usually they will only double the face value of the coupon up to 1.00) ?? Thank you!


28 MARLANA May 12, 2011 at 8:10 pm



29 Dawn R. Milford July 11, 2011 at 6:56 pm

Rite Aid has changed their policy about BOGO copupons and offer combinations, they will no longer let you use a BOGO coupon on an in store BOGO sell item. This changed earlier this year about May I believe.


30 Maureen August 18, 2011 at 1:14 pm

I went to my Fav Rite aid this morning . I had 2 BOGO free Olay body wash but was told I could no longer use two BOGO when I buy 2 same items . Manager showed me the CP and it does say they no longer allow that what a bummer


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